I managed ecommerce-focused content for the Miami Herald, overseeing strategy, production, and optimization across product-driven and affiliate pages on a high-traffic news platform. My goal was to not only improve visibility but also directly drive revenue through strategic content that aligned with high-intent search behavior.

By combining SEO best practices with audience-focused content, I developed a system where each article was optimized to attract the right traffic and convert readers into buyers. Each piece consistently exceeded revenue projections, demonstrating that well-structured, intent-driven content could generate predictable, measurable results.

Impact:

• Increased overall ecommerce revenue by ~30%

• Achieved a ~50% lift in organic traffic to ecommerce pages

• Optimized content across a site with 500,000+ monthly visitors

• Improved rankings and click-through rates for high-intent commerce queries

• Maintained editorial quality while scaling content to maximize revenue potential

This work highlighted the power of combining SEO strategy, high-quality content, and revenue-focused execution, showing how thoughtful content management can directly impact a large-scale ecommerce operation.